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SHOP AMRICH AT ENSEMBLE ONLINE
Born out of their shared love and passion for Indian textiles and sustainable fashion, Amit Vijaya and Richard Pandav launched their label Amrich in 2011. Leaving their science degrees behind, the duo completed their post-graduation at the National Institute of Design in Ahmedabad and made their debut in the Indian fashion industry.
Known for its playful designs with a poetic touch, the essence of Amrich is best described in the following quote from the designers - “Elegance of simplicity; beauty of hand-made; and indulgence of comfort.” Keeping this vision in mind, the duo continuously experiment with various textile weaves, dyeing techniques, and pattern making while creating their designs. To maintain the authenticity of their collections, Amit and Richard have delved head on into the crafts of Bengal, Chanderi, Kutch and Rajasthan.
Today, Ensemble is proud to be one of the first and strongest patrons of Amrich. Having initially launched at the Ensemble Kalaghoda store, Amrich now has a presence across all the Ensemble stores in Mumbai and Delhi. The following quote from the designers succinctly encapsulates the spirit of Ensemble and Amrich’s relationship.
“Ensemble being one of the pioneers in offering contemporary Indian fashion with its respect for handcrafted beauty is an ideal fit for Amrich.”
Over the years, Amrich has cultivated a number of loyal celebrity clients. Filmmaker Nandita Das and former Congress president Sonia Gandhi are patrons as are leading Bollywood stars, Karishma Kapoor, Bhumi Pednekar and Taapsee Pannu.
Amrich’s design philosophy is based on the subtle interplay between textiles and dyeing techniques. Their signature shibori creations are the USP of the brand. An original Japanese art form, shibori is a manual resistance dyeing technique used to produce various shapes and patterns on fabric. Using this technique on Indian textiles, the designer duo have created unique collections rooted in local and global culture. Apart from shibori, jamdani and ikat weaves are also seen across most Amrich collections. Recently, the designer duo have forayed into incorporating delicate hand embroidery on their pieces.
Drawing inspiration from regional cultures, Amit and Richard work closely with craftsman and natural fiber manufacturers from Madhya Pradesh and West Bengal. Amrich’s bi-annual collections can be broadly divided into two categories - classic daily wear and winter outerwear. Amrich’s dailywear range includes Tops, Tunics, Shirts, Dresses, Jackets and Pants. Cotton, chanderi and silk are the primary fabrics of this collection. Designed in comfortable silhouettes, the outfits are easy to wear for a long day about town, and to transition from day to night with the right accessories. The fall-winter collection is typically focused on outerwear - puffer jackets, woolen ponchos, reversible coats, woven shawls and scarves; all created in high grade merino wool and quilted shibori fabric.
Amrich is best known for their monochrome blacks and whites. However, off late the designer duo have introduced more colour into their collections. Shades of pink, blue, sage green and grey for spring-summer and deeper shades of red, emerald, navy in fall-winter have been introduced into their weaves.
Amrich’s classic take on contemporary silhouettes makes the brand a go to option for a woman’s everyday wardrobe. Whether it is an Amrich flared a-line dress styled with sneakers and an Amrich scarf to run errands in, or a silk tunic and pants set for an intimate dinner, Amrich has something for every occasion. Amrich’s famous peplum ‘Ara shirt,’ is named after our very own in-house online stylist is perfect for a brunch and can even be paired with a sari for a chic alternative look. The Amrich shibori saree exudes understated glamour and is a great choice for someone looking to make a statement through their sartorial choices.
By using age-old techniques and processes while designing for the new age Indian woman, Amrich embodies the spirit of India modern. The talented designer duo can be credited with redefining the younger generation’s perspective on Indian textiles and craft. Shop Ensemble’s Amrich curation at our stores and online.
For over three decades Ensemble has run stores based on curation, quality, service and trust. We thrive on discovering and promoting new talent and providing them a platform. Almost every top designer in India today has begun their journey with us. With our new online shop, we now hope to bring the Ensemble experience to all cities in India and to our worldwide community.
Shop by designer, by occasion or by category, ensembleindia.com gives you access to the latest designer collections and designer bridal clothing directly from the fashion week runway and ateliers of India’s leading designers. The Ensemble Eye section features the most authoritative curation of luxury Indian fashion by our in-house fashion editors. Create a wishlist at ensembleindia.com for our stylists to understand your style and make a shortlist for you and then book an in-store appointment via the website to try it all on! Our stylists will guide you through a delightful journey of discovering the designers and special pieces that speak to your individual style and work for your body shape and budget. Don’t live in India? Our website help chat and Whatsapp business chat are also active. If speaking on the phone is more your style, use the ‘Speak to A Stylist’ feature and call our most experienced in-house stylist Arabella at +91-9372742843 between 9am and 6pm IST, Monday to Saturday.
Enjoy a seamless shopping experience online with secure checkout, partial payment (part credit, part cash on delivery) and worldwide shipping, including free shipping within India. Ensemble online accepts a variety of safe payment options, including credit card, debit card, Paypal (only for international transactions) and net banking.
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