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SHOP LOVEBIRDS AT ENSEMBLE ONLINE
As the name suggests, Lovebirds was very literally born out of the love story between Amrita Khanna and Gursi Singh. A London College of Fashion graduate, Amrita Khanna launched her vintage concept store in 2010, with the idea to curate designs from across the globe. Gursi was an artist specialising in graphic and spatial design. The two met while Gursi was designing a cafe close to Amrita’s studio. An unconventional match made in heaven, Amrita and Gursi combined their fashion and graphic design backgrounds to launch their label Lovebirds in 2013.
Lovebirds made its hugely successful Ensemble debut in 2016 and has been a permanent fixture across all the stores since then. Realizing the shift in trend from structured clothing to leisurewear, the designer duo focused their designs on chic comfortable clothing appropriate for travel. With minimal oversized silhouettes, clean and sharp cuts, and gender neutral shapes, Lovebirds has a refreshing approach to design, in sync with Ensemble’s aesthetic. The following quote from the designer duo accurately captures the spirit of the relationship between retailer and brand - “For a new label like Lovebirds, working with the oldest fashion retailers in India has been a great learning experience. From their grasp of the markets and their support, we have risen up to be each other’s favourite today.”
With its minimal, less is more approach, Lovebirds has also cultivated a number of celebrity patrons and has become a favorite for casual press events, and appearances. Kareena Kapoor, Sonam Kapoor, Shubhita Dhulipala, PV Sindhu and Aditya Roy Kapoor are all patrons for the brand.
Ensemble's merchandising team works with Lovebirds to ensure the most exclusive and premium latest collections at the best prices, both for the online shop and our 5 stores across Mumbai and Delhi.
SHOP LOVEBIRDS COLLECTIONS: FROM RELAXED COMFORT WEAR TO EFFORTLESS CONTEMPORARY
Created for the new age liberal, educated and carefree woman, Lovebirds’s design philosophy can be best described as effortless chic. Bold geometric graphics on easy embellishment free silhouettes make up the bulk of the collection. The signature animated polka dot style is the USP of the brand. We also see a variety of homegrown prints and techniques across each collection. Typical floral motifs, color blocking, plaid, checkered, brush stroke and striped prints are put together in a signature Lovebirds aesthetic.
The focal point of Lovebirds collections is easy to wear, everyday separates. The duo have designed a wide range of tops, shirts, bottoms, dresses and jumpsuits that can be easily combined with other basics in your wardrobe. Versatile in form and function, Lovebirds pieces can be worn for a multitude of occasions - work appointments, social lunches, and intimate dinners to name a few. For example, a Lovebirds poplin kimono shirt styled with a Lovebirds box pleated pant is the perfect option for a lunch meeting and can easily be transitioned into the evening with the right accessories.
Recently the designer duo have forayed into additional design verticals and have launched their first Lovebirds accessories and menswear lines.
High grade fabrics are central to all Lovebirds collections. Providing the pieces with an airy and breathable feel, cotton poplin is the most commonly used fabric across all their collections. While silk, satin, and crepe are incorporated in their more formal collections. Lovebirds spring-summer collections also include accents of linen and organza. The Lovebirds fall-winter collections which are designed keeping in mind cooler temperatures include warmer materials such as luxe merino wool and other knitted fabrics.
Classic and neutral shades such as white, beige, black and blue are seen across all Lovebirds collections. A bold or unusual shade is introduced every season to give each collection a unique feel. It is not uncommon to see styles in shades like tiffany blue, forest green, brick red, electric blue, pastel pink and sunshine yellow to compliment the classic Lovebirds styles.
A Lovebirds classic black pleated dress is a chic and understated choice for small get togethers, while a beige Lovebirds jumpsuit is a great choice for summer brunch. To break away from conventional styling, you can pair a Love birds signature polka dot top with a handloom linen sari. Shop Ensemble’s Lovebirds curation in stores and online.
For over three decades Ensemble has run stores based on curation, quality, service and trust. We thrive on discovering and promoting new talent and providing them a platform. Almost every top designer in India today has begun their journey with us. With our new online shop, we now hope to bring the Ensemble experience to all cities in India and to our worldwide community.
Shop by designer, by occasion or by category, ensembleindia.com gives you access to the latest designer collections and designer bridal clothing directly from the fashion week runway and ateliers of India’s leading designers. The Ensemble Eye section features the most authoritative curation of luxury Indian fashion by our in-house fashion editors. Create a wishlist at ensembleindia.com for our stylists to understand your style and make a shortlist for you and then book an in-store appointment via the website to try it all on! Our stylists will guide you through a delightful journey of discovering the designers and special pieces that speak to your individual style and work for your body shape and budget. Don’t live in India? Our website help chat and Whatsapp business chat are also active. If speaking on the phone is more your style, use the ‘Speak to a Stylist
’ feature and call our most experienced in-house stylist Arabella at Call +91-9372742843 between 9am and 6pm IST, Monday to Saturday.
Enjoy a seamless shopping experience online with secure checkout, partial payment (part credit, part cash on delivery) and worldwide shipping, including free shipping within India. Ensemble online accepts a variety of safe payment options, including credit card, debit card, Paypal (only for international transactions) and net banking.
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