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SHOP LOVETOBAG AT ENSEMBLE
Ayushi Kanoi Gupta was inspired to start her label, Lovetobag, with the idea of combining international trends with traditional Indian style. Design and craftsmanship have always been an intrinsic part of her life as during her childhood she would regularly visit her mother’s material shop and play with fabrics. She also vividly remembers visiting an export house making leather bags and being fascinated; thus her love for accessories began. After pursuing a bachelor’s degree in Business Management, Ayushi was keen to follow her first love and passion for fashion. She decided to study Fashion Management at NIFT, New Delhi and went on to join a buying agency where she sourced accessories for luxury brands from India. This further fueled her desire to start her own label and by 2011 the designer launched Lovetobag. The intention was not only to make international design available in India but also to widen the reach of Indian design overseas by giving it a contemporary twist.
As part of Ensemble’s accessory offering, adding Lovetobag to our curation was a natural decision with the label’s beautiful designs that involve handcrafted embellishments mixed with modern elements. “Our relationship with Ensemble has been mutually beneficial and it has been a journey full of growth,” Ayushi says.
Ensemble's merchandising team works closely with Ayushi and the Lovetobag team to ensure the most exclusive, trending and latest collections at the best prices, both for the online shop and our 5 stores across Mumbai and Delhi.
SHOP LOVETOBAG COLLECTIONS: FROM CLASSIC POTLIS TO TRENDY CLUTCHES
Blending international trends with Indian craft is the primary inspiration behind Lovetobag’s unique designs. Ayushi’s love for travel across the globe is reflected in her designs with art, architecture, culture and landscapes all serving as inspirations. Her timeless handmade accessories are unique but yet classic enough that they can be passed down from one generation to another. Rooted in fine Indian craftsmanship, each intricate design is so versatile that it pairs well with sophisticated Indian as well as western ensembles. The range includes clutches, potli bags, fanny packs and pouches. Lovetobag caters too and embodies the modern, fashion forward and confident woman with its contemporary styling.
The accessories are entirely handmade by master craftsmen. Silk, satin, pure leather, velvet and even pashmina are some of the base fabrics used after which the designs come to life with high quality embellishments. The clutch makes for a statement accessory; a perfect size that fits your basic essentials. A versatile style, it works for every occasion and can match several different outfits. The potlis are a beautiful accessory to complete your traditional look, with intricate embellishments complementing your Indian occassionwear ensemble. Lovetobag’s newest collections of handmade bags with exquisite detailing are equal parts edgy and elegant.
The fine quality workmanship is reflected through the beautiful detailed embroideries used in the products. Fine beads, sequins, crystals and semi-precious stones are imported from around the world to make these designer accessories. The artisans behind the label also revive embroidery techniques such as zartari, Chinese French knotting, badla and zardozi to create modern heirlooms. Reinterpreting retro themes with modern sensibility, the bags easily resonate with the modern Indian woman.
From tasseled potlis to embroidered clutches, the accessories from the label can be worn to several different occasions. The classic panache potli pouch, hand embellished with zardozi tassels and luminous Japanese micro beads, is an easy pick for your next wedding. In fact, the potlis make for a great accessory to different Indian occasions such as a sangeets , poojas, mehendis or destination weddings. The rosette clutch delicately embroidered with baroque pearls has a contemporary touch with its rose design; a clutch that perfectly complements a formal cocktail gown. A crochet fanny pack highlighted with pearls and organza flower applique is a cool, modern bag that’s easy to wear for a day out with the girls at the beach. Lovetobag incorporates shades from the entire colour spectrum. Primarily focusing on metallic golds and silver tints, the line also features reds, blacks, greens and neutral tones such as beiges, whites and creams. With an accessory from Lovetobag, you can dress up any outfit and be sure to make a statement with your overall look.
The brand has been featured in several magazines such as Elle, Vogue, Grazia and Harper’s Bazaar. Bollywood celebrities have also become fans of the label with its traditional look combined with modern appeal. Kareena Kapoor, Karisma Kapoor, Aishwarya Rai Bachchan, Sonam Kapoor, Shraddha Kapoor and Shilpa Shetty have all donned Lovetobag pieces for their red carpet and press events.
SHOP LOVETOBAG POTLIS |
SHOP LOVETOBAG CLUTCHES
SHOP DESIGNER WEAR ONLINE AT ENSEMBLEINDIA.COM
For over three decades Ensemble has run stores based on curation, quality, service and trust. We thrive on discovering and promoting new talent and providing them a platform. Almost every top designer in India today has begun their journey with us. With our new online shop, we now hope to bring the Ensemble experience to all cities in India and to our worldwide community.
Shop by designer, by occasion or by category, ensembleindia.com gives you access to the latest designer collections and designer bridal clothing directly from the fashion week runway and ateliers of India’s leading designers. The Ensemble Eye section features the most authoritative curation of luxury Indian fashion by our in-house fashion editors. Create a wishlist at ensembleindia.com for our stylists to understand your style and make a shortlist for you and then book an in-store appointment via the website to try it all on! Our stylists will guide you through a delightful journey of discovering the designers and special pieces that speak to your individual style and work for your body shape and budget. Don’t live in India? Our website help chat and Whatsapp business chat are also active. If speaking on the phone is more your style, use the ‘Speak to a Stylist
’ feature and call our most experienced in-house stylist Arabella at Call +91-9372742843 between 9am and 6pm IST, Monday to Saturday.
Enjoy a seamless shopping experience online with secure checkout, partial payment (part credit, part cash on delivery) and worldwide shipping, including free shipping within India. Ensemble online accepts a variety of safe payment options, including credit card, debit card, Paypal (only for international transactions) and net banking.
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