Taking her inspiration from Petticoat Lane in London, a fashion district that is dotted with quaint trinket stores and clothing outlets, Divya Sahaya Aggarwal launched “Petticoat Lane” in the year 2015. She aimed at reinventing Indian wear by translating the traditional and classic look into modern silhouettes with a minimal and chic twist.

Divya studied her basics in fashion at NIFT, New Delhi and then went on to do her Master’s at the London College of Fashion. She worked under Sabyasachi while also exploring the many aspects of design; all the while pursuing other interests like classical dance and travel which ultimately helped her add ideas and concepts to her brand.

Focussing on bridging the gap between traditional art, craft, artistry and indo western concepts, Petticoat Lane created a place for itself in both the formal and trousseau wear categories. The brand was launched at Ensemble one year into its inception and was soon to become a popular buy amongst Ensemble’s diverse clientele. Infact, Ensemble helped Petticoat Lane gain popularity and this is obvious even in Divya’s words. Divya says when speaking of Ensemble that, “Our relationship with Ensemble transcends commerce and business. Tina and her wonderful team have been an anchor through this long relationship; as partners, sounding us out when required and also always having our back.”

Petticoat Lane’s best pieces are sourced by our merchandisers who are always in touch with Divya and her team; her clothing is available at all our stores and even online.

Inspired by India’s rich history and wealth of textiles, Divya designs clothing that is ideal for a modern woman who is independent, strong and yet she is proud of being a woman. Divya’s aesthetic works well for this type of woman as can be seen in the fluidity of her garments. Her cuts and silhouettes are perfectly structured and she describes her philosophy in the following words. Divya says, “Every silhouette has its own inner rhythm. To me, fashion is about creating designs that move beautifully with the body,”

Ensemble retails a broad range of Petticoat Lane designs from its signature cape sets to kurta sets, lehengas, anarkalis, top and dhoti sets, jacket sets and shararas. Interestingly, Divya has added a playful contemporary element to all these conventional Indian categories. She has mastered the ability to remodel a dupatta into a cape as well as use a kaftan shape with an asymmetric hemline on a regular tunic with matching pants which in designer terminology is called “pattern play.”

Divya’s traditional lehengas in silk often set off with an organza dupatta are classic choices for a bridal trousseau as is her heavily embroidered anarkali outfit. Her collections have a very rich feel because she uses lustrous fabrics like silk, chanderi and organza that are tastefully accentuated and enhanced with embroidery of various types. She is also known for numerous cape styles with the popular ones being the Kaftan cape paired with pants, a front open organza cape with a waist coat and a reformed cape made from a dupatta which is worn on a tunic or sharara.

Her designs are sought after in the international fashion market as well as in India. This is largely because her brand has present day relevance as in her capes; clothing that can be worn as a separate as well as with another piece of clothing and comes both heavily accentuated or lightly embroidered. Infact, it is a piece that can be worn on an evening dress especially if you get a pearl accentuated one!

Divya also has a penchant for using colourful botanical prints in many of her collections. She likes to offer an alternative to her formal clothing with a playful bohemian vibe. She uses colours like lemon yellow, shades of pink, white, beige, a soft powder blue, sage green and also brighter options such as mustard yellow, sindoori reds, rust orange and navy blues. Her colours and cuts are suitable for all occasions from a pooja or traditional festivity to a resort celebration. Her favourite embroideries include zardozi in silver and gold and aari work.

With her versatile options, It is not unusual to see a mother-daughter duo at a wedding wearing her outfits. Her clients love what she creates and how beautifully the pieces are assembled as well.

SHOP PETTICOAT LANE CAPE SETS | SHOP PETTICOAT LANE KURTA SETS | SHOP PETTICOAT LANE SHARARA SETS

For over three decades Ensemble has run stores based on curation, quality, service and trust. We thrive on discovering and promoting new talent and providing them a platform. Almost every top designer in India today has begun their journey with us. With our new online shop, we now hope to bring the Ensemble experience to all cities in India and to our worldwide community.

Shop by designer, by occasion or by category, ensembleindia.com gives you access to the latest designer collections and designer bridal clothing directly from the fashion week runway and ateliers of India’s leading designers. The Ensemble Eye section features the most authoritative curation of luxury Indian fashion by our in-house fashion editors. Create a wishlist at ensembleindia.com for our stylists to understand your style and make a shortlist for you and then book an in-store appointment via the website to try it all on! Our stylists will guide you through a delightful journey of discovering the designers and special pieces that speak to your individual style and work for your body shape and budget. Don’t live in India? Our website help chat and Whatsapp business chat are also active. If speaking on the phone is more your style, use the ‘Speak to a Stylist ’ feature and call our most experienced in-house stylist Arabella at Call +91-9372742843 between 9am and 6pm IST, Monday to Saturday.

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