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SHOP RARA AVIS AT ENSEMBLE ONLINE
Inspired by the concept of ‘immortal design’, Sonal Verma launched her label Rara Avis in 2013. After obtaining her bachelors degree in leather design from NIFT, Delhi, Sonal went on to pursue a masters degree in leather technology at Instituto Europeo Di Design, Madrid. Before launching her own label, Sonal worked with eminent designers Rohit Gandhi Rahul Khanna, Ritu Kumar, and Asheema Leena to develop their accessories line. After gaining sufficient experience she launched Rara Avis specializing in both accessories as well as apparel design.
Rara Avis was launched at Ensemble in 2015 and the brand’s presence has now expanded to all the Ensemble stores. Appealing to a diverse clientele, both local and international, Rara Avis has added a valuable aesthetic to the stores. The relationship between retailer and brand is succinctly described in the following quote from the designer: “Rara Avis being a brand that is esoteric and off the beaten track, we were looking at a pivotal sales point that resonates mutually with the brand philosophy and sensibility to make a long lasting relationship. The only store in India to do so for us has been Ensemble. Prompt communication and a deep understanding of the ever developing market has been tapped very well with the store. Hoping that every year we surpass our limitations only to know that the potential is endless.”
Ensemble's merchandising team works closely with Sonal and the Rara Avis team to ensure the most exclusive and premium latest collections at the best prices, both for the online shop and our 5 stores across Mumbai and Delhi.
SHOP RARA AVIS COLLECTIONS: FROM URBAN CHIC CONTEMPORARY TO STATEMENT ACCESSORIES
Rara Avis’s design philosophy focuses on blending classic and current trends to create innovative and timeless designs. Sonal’s active involvement with the International Cotton Council and Onio Design as a trend analyst has given her a deep insight into the future of the global fashion industry. She incorporates her penchant for trend forecasting into Rara Avis, giving the label and the designs a visionary feel. Rara Avis collections are divided into three broad categories - accessories, contemporary wear and Rara Avis Heirloom, which is her Indian traditional line.
The Rara Avis contemporary line is playful with hints of glamour and eccentricity. She experiments with western and contemporary silhouettes using high-grade cotton, poplin and washed linen for the contemporary pieces and silk, crepe, chiffon and georgette for the more formal western pieces. From 3D sequins motifs, organza panels, to lurex yarns, leather trims and other textures, the label is known for its unconventional embellishments and detailing. The label’s signature halter neck maxi dress is perfect for a summer brunch or pool party. Additionally, Rara Avis offers a wide range of contemporary silhouettes which are great for everyday wear and travel. You will find tunics, kaftans, tops, shirts, dresses, jumpsuits, jackets and kimonos that can be styled with statement Rara Avis accessories according to the need of the occasion. A Rara Avis long sleeve kimono shirt, cinched at the waist with a Rara Avis leather belt is the perfect chic ensemble for an afternoon lunch or work meeting.
Focusing on Indian artistry and craftsmanship, Heirloom by Rara Avis is the traditional line of the label. The garments in this collection are made from luxe fabrics like georgette, velvet, chiffon, crepe and organza. Maintaining her penchant for unconventional detailing, the hand sewn metallic Hamsa hand motif is the trademark of the collection. These indo-western silhouettes can be worn for festivities and light wedding occasions.
Due to the extensive use of organic fabric and textures, the colour palette of the contemporary line is natural and earthy. White, black, beige, brown and grey are the principal colours of each collection. Always keeping her collections fresh and innovative, Sonal introduces bold and exciting colours each season to break the monotony. Bursts of mustard, sage, pink, purple and ink blue are incorporated to accentuate the playful and whimsical feel of the label. Rara Avis’s classic silhouettes are also offered in luxe merino wool and cashmere during fall-winter.
In a short span of time, Rara Avis has developed a loyal celebrity clientele. Her creations have been worn by some of Bollywood’s leading ladies such as Sonam Kapoor, Anushka Sharma Kohli, Shilpa Shetty, Malaika Arora Khan, Dia Mirza, Diana Penty, Tabu and Huma Qureshi. Shop Ensemble’s Rara Avis curation at our stores and online.
For over three decades Ensemble has run stores based on curation, quality, service and trust. We thrive on discovering and promoting new talent and providing them a platform. Almost every top designer in India today has begun their journey with us. With our new online shop, we now hope to bring the Ensemble experience to all cities in India and to our worldwide community.
Shop by designer, by occasion or by category, ensembleindia.com gives you access to the latest designer collections and designer bridal clothing directly from the fashion week runway and ateliers of India’s leading designers. The Ensemble Eye section features the most authoritative curation of luxury Indian fashion by our in-house fashion editors. Create a wishlist at ensembleindia.com for our stylists to understand your style and make a shortlist for you and then book an in-store appointment via the website to try it all on! Our stylists will guide you through a delightful journey of discovering the designers and special pieces that speak to your individual style and work for your body shape and budget. Don’t live in India? Our website help chat and Whatsapp business chat are also active. If speaking on the phone is more your style, use the ‘Speak to a Stylist
’ feature and call our most experienced in-house stylist Arabella at Call +91-9372742843 between 9am and 6pm IST, Monday to Saturday.
Enjoy a seamless shopping experience online with secure checkout, partial payment (part credit, part cash on delivery) and worldwide shipping, including free shipping within India. Ensemble online accepts a variety of safe payment options, including credit card, debit card, Paypal (only for international transactions) and net banking.
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