Nominate someone or yourself, if you think their style could inspire
Thanks for submitting these details.
We will get in touch if we think you are right fit to be an Ensemble Insider
SHOP SWGT AT ENSEMBLE ONLINE
Shweta Gupta launched her textile based label, SWGT, in 2018. Gupta’s interest in textiles and pattern making began during her days at NIFT, Gandhinagar. After graduating from NIFT, Gupta went on to train under renowned designers Tarun Tahiliani, Gaurav Gupta, and Varun Bahl. She spent this time honing her design skills and understanding the nuances of fashion design and the industry, committed to starting her label one day.
Sustainability and textile can be considered the main pillars of her brand. When asked about the inspiration for her label in an interview with Apparel Resources, Gupta responded by saying: “SWGT is the interaction of the self with the surroundings with the surroundings being mountains for me. I love to travel to the mountains where I grew up, to find inspiration and create designs stemming from these escapades. This is my motto – to strike a balance between the planes of creativity and inspiration”. SWGT emanates the beauty of textiles. For Shweta, yarns, fibers, warps, wefts, handlooms, crafts and fabric techniques are centrestage to her brand.
Ensemble prides itself on recognizing Gupta’s talent early on. SWGT’s spring collection was launched at Ensemble Kalaghoda and Ensemble Khan Market in 2018. As one of the first and most successful labels within the #ensembleincubator programme, SWGT is very special to the retailer. Ensemble steadfastly supports Gupta’s vision of promoting slow fashion and the revival of textile and handweaving. The following quote from the designer succinctly captures the spirit of the relationship between Ensemble and SWGT: “SWGT has had a relationship with Ensemble since its inception. We highly appreciate Ensemble's support for a young label with a new design philosophy. The entire team has been supportive and encouraging of our work. Being able to stock SWGT products in the first and most Iconic multi designer store in India was a matter of huge pride for SWGT”. Following her launch at Ensemble, Gupta mader her official debut in the Indian fashion industry as part of the Gen-Next show at Lakme Fashion Week.
Ensemble's merchandising team works closely with Shweta Gupta and the SWGT team to ensure the most exclusive, premium and latest collections at the best prices, both for the online shop and our 5 stores across Mumbai and Delhi.
SHOP SWGT’S COLLECTIONS: FROM HAND WOVEN CONTEMPORARY WEAR TO SLOW SUSTAINABLE CREATIONS
For SWGT, craftsmanship and technology go hand in hand. Gupta describes her design philosophy as catering to real women who desire products made by a real artisans. Gupta is involved in every step of the design process, from the initial conceptualization and design, to the weaving and pattern making. Her personal touch is apparent in every garment, right from the yarn stage. Shweta interacts with her weavers on a day to day basis. Today the label has a cluster and family of weavers working out of a small village in Madhya Pradesh, Chanderi. SWGT’s fabrics are homegrown, traditional textiles and weaves blended with Gupta’s innovative techniques. Similarly, the label has also collaborated with a cluster of women based out of the Khatauli village for crochet weaving. Besides the textile and weave, hand detailing is predominant in all SWGT pieces. One will see varied forms of detailing, such as hand beading, pleating, knotting, crocheting, and smocking.
SWGT offers a wide range of contemporary silhouettes including tops, shirts , dresses, tunics, trousers, jackets and scarves. Keeping in mind the real woman, Gupta understands that women have diverse preferences when it comes to sizes and silhouettes. A number of her styles are free size and in easy and flowing silhouettes for women of all shapes and sizes.
As the label offers pieces across all apparel categories, one can style a complete look by putting together different SWGT coordinates. For example, pair a SWGT tunic with a pair of SWGT culottes along with a crochet scarf from the label and you are good to go for a work meeting, lunch or book launch. Also great for travel, a SWGT strappy asymmetrical waterfall dress is great for the beach and can also be layered with a SWGT shirt jacket and a pair of sneakers for a day exploring the town. Renowned for its signature summer trench coats and oversized jackets, SWGT’s outerwear collection is a natural choice for your travel wardrobe. SWGT tunics with delicate bead detailing are perfect for morning poojas and light festivities.
As mentioned above, sustainability is one of the key focal points of the brand. Gupta employs pattern engineers right from the looming stage to ensure that the end product has zero or minimal waste. The chic minimalistic silhouettes, drapes, and hand detailing make the label a must have for one’s everyday wardrobe. Working primarily with pure chanderi and silk, Gupta also favors using cotton and cotton blends in her pieces. For her fall/winter collection she introduces warmer fabrics such as merino wool combined with silk. As her collections are inspired by her natural surroundings and mountains, SWGT’s colour palette features mainly earthy tones. One will see shades of blue, black, white, grey, beige, brown and moss green across most of the collections. Hints of pastel shades, such as, pink and yellow are used to introduce freshness in the pieces.
Owing to its chic designs, unique textile usage and commitment to sustainability, SWGT has developed a number of loyal celebrity patrons, such as Sonali Bendre, Kriti Sanon, Tapsee Pannu and Shriya Pilgaonkar. Shop Ensemble’s SWGT curation in stores and online.
For over three decades Ensemble has run stores based on curation, quality, service and trust. We thrive on discovering and promoting new talent and providing them a platform. Almost every top designer in India today has begun their journey with us. With our new online shop, we now hope to bring the Ensemble experience to all cities in India and to our worldwide community.
Shop by designer, by occasion or by category, ensembleindia.com gives you access to the latest designer collections and designer bridal clothing directly from the fashion week runway and ateliers of India’s leading designers. The Ensemble Eye section features the most authoritative curation of luxury Indian fashion by our in-house fashion editors. Create a wishlist at ensembleindia.com for our stylists to understand your style and make a shortlist for you and then book an in-store appointment via the website to try it all on! Our stylists will guide you through a delightful journey of discovering the designers and special pieces that speak to your individual style and work for your body shape and budget. Don’t live in India? Our website help chat and Whatsapp business chat are also active. If speaking on the phone is more your style, use the ‘Speak to a Stylist
’ feature and call our most experienced in-house stylist Arabella at Call +91-9372742843 between 9am and 6pm IST, Monday to Saturday.
Enjoy a seamless shopping experience online with secure checkout, partial payment (part credit, part cash on delivery) and worldwide shipping, including free shipping within India. Ensemble online accepts a variety of safe payment options, including credit card, debit card, Paypal (only for international transactions) and net banking.
BACK TO TOP
Having trouble buying this product?
Fill in your details below and we will get back to you.